In today’s evolving commerce landscape, access to timely and actionable retail intelligence is critical for brands looking to stay competitive. That’s the focus of this conversation between LiveRamp’s Vihan Sharma and Circana’s Dave Slowik, as they unveil a powerful new clean room solution designed to help brands better understand consumer behavior and drive smarter retail strategies.
With Circana’s rich loyalty card data and LiveRamp’s secure data collaboration platform, CPGs can now move beyond static audiences to build and activate precise, performance-based strategies across channels. Watch the video to learn how this solution is reshaping data collaboration for modern marketers – including how it:
- Enables audience creation from verified purchase behavior, not modeled data
- Supports real-time insight-to-activation workflows in a secure environment
- Helps brands shift from audience-based to outcome-based media strategies
In today’s evolving commerce landscape, access to timely and actionable retail intelligence is critical for brands looking to stay competitive. That’s the focus of this conversation between LiveRamp’s Vihan Sharma and Circana’s Dave Slowik, as they unveil a powerful new clean room solution designed to help brands better understand consumer behavior and drive smarter retail strategies.
With Circana’s rich loyalty card data and LiveRamp’s secure data collaboration platform, CPGs can now move beyond static audiences to build and activate precise, performance-based strategies across channels. Watch the video to learn how this solution is reshaping data collaboration for modern marketers – including how it:
- Enables audience creation from verified purchase behavior, not modeled data
- Supports real-time insight-to-activation workflows in a secure environment
- Helps brands shift from audience-based to outcome-based media strategies
Speakers
