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Marketing Innovation in a Regulated World: How Financial Services Brands Balance Privacy and Performance

RampUp Session

Balancing innovation with privacy is a complex but critical challenge for modern marketers, especially in highly regulated industries. Consumers today expect personalized experiences alongside responsible, transparent data practices. How do marketers deliver both while pursuing business transformation?

In this panel discussion, marketing leaders from Discover, Fidelity, and Synchrony will share how they’re scaling data-driven marketing while championing privacy and compliance. Learn how to:

  • Navigate the evolving privacy and policy landscape while maintaining agility
  • Harness the power of data, technology, and the cloud to scale marketing that protects consumer trust
  • Break down internal silos and collaborate with partners to accelerate marketing innovation
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Marketing Innovation in a Regulated World: How Financial Services Brands Balance Privacy and Performance

RampUp Session

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Balancing innovation with privacy is a complex but critical challenge for modern marketers, especially in highly regulated industries. Consumers today expect personalized experiences alongside responsible, transparent data practices. How do marketers deliver both while pursuing business transformation?

In this panel discussion, marketing leaders from Discover, Fidelity, and Synchrony will share how they’re scaling data-driven marketing while championing privacy and compliance. Learn how to:

  • Navigate the evolving privacy and policy landscape while maintaining agility
  • Harness the power of data, technology, and the cloud to scale marketing that protects consumer trust
  • Break down internal silos and collaborate with partners to accelerate marketing innovation

Speakers

Alan Chapell
Host, The Monotype Report Podcast, The Monopoly Report
Amy Adams
VP, Media COE, Discover Financial Services
Jessica Carneiro
VP, Marketing Technology, Fidelity Investments
Lauri Vela
SVP, Performance Marketing Omni-Channel, Synchrony

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