Personalization at scale, enhanced-decision making, predictive analytics – marketers are using AI to deliver hyper-relevant content and experiences. But this is only the tip of the iceberg. AI is evolving at breakneck speeds and is poised to change the way marketers build and optimize campaigns, forever. New AI use cases are emerging and promise to unlock opportunities and game-changing results for businesses.

This panel will explore the trends that marketers need to know now in AI marketing: what’s real, what’s coming, and what is bluster – including:

• Understanding what AI agents can do today vs. 10 years ago
• Leveraging AI-driven insights to drive better customer engagement, results and ROI
• Leveraging AI models for building and augmenting different data sets
• Integrated AI intelligence for clients in their ecosystem – deployed in their environment
• Orchestrating media workflows to take the burden off media planning
• Training your models to harness more value from your customer data