EMARKETER Analyst Report: Programmatic Advertising Forecast and Ad Tech Trends | 2024 H2
What challenges must programmatic ads overcome in 2025?
Programmatic advertising is the top way to reach consumers digitally, accounting for 9 in 10 display ad dollars in 2024. But 2025 could be a different story as customer privacy remains a challenge for data-driven marketers.
Download the “Programmatic Advertising Forecast and Ad Tech Trends H2 2024” analyst report from EMARKETER and LiveRamp to:
- Learn which four challenges will shape programmatic spending in the next few years
- Discover the best ad formats as CTV gains more share of programmatic budgets
- Prepare for privacy changes that will affect strategies too reliant on the open web
Programmatic advertising is the top way to reach consumers digitally, accounting for 9 in 10 display ad dollars in 2024. But 2025 could be a different story as customer privacy remains a challenge for data-driven marketers.
Download the “Programmatic Advertising Forecast and Ad Tech Trends H2 2024” analyst report from EMARKETER and LiveRamp to:
- Learn which four challenges will shape programmatic spending in the next few years
- Discover the best ad formats as CTV gains more share of programmatic budgets
- Prepare for privacy changes that will affect strategies too reliant on the open web
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