Rapid advancements in technology continue to reshape how we live, work, play – and drive. They’re also redefining what consumers expect from brands. For automotive marketers the biggest challenge is turning ideas into action at speed.

At General Motors, this means developing new capabilities, empowering teams, and executing with focus across a complex portfolio of brands. In this session, General Motors leaders share how bringing strategy, planning, and media in-house; strategically partnering to accelerate innovation; and embedding experimentation into daily execution enable the team to be a powerful growth engine for the company.

Learn how to:

- Turn ideas into action by aligning teams around clear goals and ownership

- Build or partner with intent to scale capabilities and attract specialized talent

- Execute with speed by operationalizing experimentation, measurement, and activation