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The ABCs of Measuring Success in Data Clean Rooms

RampUp Session

Every day, brands and publishers are putting their data minds together to unlock new levels of measurement and illuminate insights they couldn’t derive any other way. In this session, a major U.S. retailer and top publisher share their Clean Room best practices after one year of collaborating together – and highlight the new attribution learnings they uncovered togethescott

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The ABCs of Measuring Success in Data Clean Rooms

RampUp Session

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Every day, brands and publishers are putting their data minds together to unlock new levels of measurement and illuminate insights they couldn’t derive any other way. In this session, a major U.S. retailer and top publisher share their Clean Room best practices after one year of collaborating together – and highlight the new attribution learnings they uncovered togethescott

Speakers

Carrie Sweeney
VP of Retail, Pinterest
Evan Horvoka
VP Product & Innovation, Albertsons Media Collective
Scott Baker
Managing Director, Data Collaboration & Clean Rooms, LiveRamp

Exceptional marketing runs on secure data collaboration

LiveRamp connects every signal, agent, and platform to fuel and measure intelligent marketing. What data do you need to achieve your goals?