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The Next Wave of Innovation

RampUp 2024 Keynote
 

The loss of cookies and other third-party data signals is imminent. But personalization and privacy is not an either/or proposition – you can achieve better results, protect consumer privacy, and transform the customer experience with data collaboration.

In this panel discussion, Omar Tawakol, CEO at Rembrand; Stephen Yap, Head of Marketing Platform at Google; Ryan McConville, EVP at NBCUniversal; and Lynne Kjolso, VP Global Partnerships & Retail Media at Microsoft, discuss the industry innovations they’re most excited about and the strategic moves that advertisers will need to make in the next 18 months to stay ahead in a cloud-first world.

Hear their insights about how signal loss, CTV, and data collaboration will change the future of advertising as we know it.