Power Retail Media Innovation Across a Near-Infinite Network

RampUp 2023 Keynote

Speakers

Chad Fox

Chief Marketing Officer, Dollar General Corporation

Ellen Mulryan

Senior Director, Retail Partnerships, The Trade Desk

Daniella Harkins

SVP, Product Go-To-Market, LiveRamp

Chad Fox

Chief Marketing Officer, Dollar General Corporation

Chad Fox is a proven leader with over two decades of retail, CPG, and agency experience building brands and developing integrated marketing campaigns that deliver results. He currently serves as Chief Marketing Officer at Dollar General Corporation. In this role, he is charged with representing the voice of the customer, stewarding an unmistakably Dollar General brand, generating demand and driving customer engagement, and leading the DG Media Network. Prior to joining Dollar General, Chad spent over 12 years at Walmart Inc. where he most recently held the position of Vice President of Retail Marketing—responsible for marketing and media activities across merchandise categories, digital products and services, and seasonal events. Prior to that, he was the Vice President of Advertising where he led advertising efforts for Walmart—spearheading world-class work that elevated the brand and had talk value. He started his Walmart career as the Senior Manager of Brand Marketing, and progressed in roles of increasing responsibility across Category Marketing, Brand Marketing, and Advertising. Chad launched his marketing career with over five years at TRG in Dallas before heading to the client side at Tyson Foods, Inc. to take on a Brand Manager role. He is a proud Red Raider, receiving both his undergraduate and graduate degrees from Texas Tech. He has been married to his college sweetheart, Ashleigh, for over twenty three years. They are the proud parents of three amazing children—Max, Hadley Claire, and Hud.

Ellen Mulryan

Senior Director, Retail Partnerships, The Trade Desk

Ellen joined The Trade Desk after spending her career agency-side focused on data strategy, identity, programmatic, and emerging platforms. She now leads the Retail Data Partnerships team at The Trade Desk, a team who supports an impressive marketplace of retail audience and measurement solutions across the open-web ecosystem. Within her role she is focused on the significant opportunity (for both retailers and advertisers) to evolve and shape the role retail data plays in both today and tomorrow’s marketplace.

Daniella Harkins

SVP, Product Go-To-Market, LiveRamp

Daniella Harkins is SVP, Commercial Strategy and Excellence at LiveRamp (NYSE: RAMP), the leading data connectivity platform, where she works cross-functionally to drive the structure and transformation of the commercial team toward the next evolution—empowering them to achieve maximum productivity. She specializes in building cross-functional relationships, simplifying a strategic vision into tangible results to ultimately boost sales excellence. She oversees pipeline success, sales enablement, growth efficiency, and customer health.

Harkins was an early member of LiveRamp, and has been instrumental in the company’s growth within a highly competitive market. Formerly GM, Strategic and Media Alliances for LiveRamp, she focused on strategic growth and partnerships with LiveRamp’s largest clients, leveraging the power of identity across the ecosystem. She built her career working with clients at the intersection of data, technology, and creative, and has since used those relationship experiences to influence how she organically—and structurally—provides commercial team support within her current day-to-day. Prior to joining LiveRamp, Harkins was VP, Strategic Solutions at Verve, where she built programmatic and data partnerships to power mobile solutions for Verve’s clients. She has also previously held numerous executive roles at Acxiom. Harkins has cultivated strong global relationships throughout her professional tenure.

A passionate industry voice, Harkins is a member of the All Raise Visionary Voices, a partner and frequent podcast guest of social good platform Givsly, and an experienced speaker across various platforms—including New York Advertising Week. Her passion and curiosity have earned her recognition as Female Business Executive of the Year for Women in Business in 2017. She has been featured in esteemed industry publications, including Business Insider, Beet.TV, MediaPost, and ClickZ, among others.

Daniella holds a BA in French from Temple University and an MBA from St. John’s University Rome, and is fluent in French and Italian. She currently resides in Philadelphia with one Great Dane and two tiny dogs.