Leading Long-term Marketing Change and Business Impact with Data
RampUp 2023: Innovation Studio
Ivonne Kinser
VP, Marketing and Innovation, Avocados from Mexico
Ivonne is the Vice President of Marketing and Innovation for Avocados From Mexico. Her chief responsibility is to lead a high-performance team and the innovation agenda that put Avocados From Mexico on the Fast Company 2021 list of “Most Innovative Companies in the World,” and top in the branding category. In 2022 Ivonne became the first Latina ever to receive the Lifetime Achievement Award from the American Marketing Association DFW – the association’s highest honor bestowed upon a deserving recipient. For two consecutive years she has been included in the list of “100 Most Influential Latinas in the U.S.” In 2018, she became one of the five women honored with the Changing the Game Award in the Brainwave category, an award given by the prestigious She Runs It organization which recognizes women within the marketing industry who are true catalysts of innovation by fearlessly making bold moves and reinventing the rules of marketing to transform their brands and their organizations.
Over the span of more than 20 years in marketing, Ivonne has played leadership roles in multiple corporations representing multibillion brands, as well as in top advertising agencies such as Lintas, McCann Erickson Worldwide, and The Richards Group, working with well-known brands in almost every category. In 2014, she joined Avocados From Mexico as the Head of Digital Marketing, and in seven years she built the organization’s digital practice which became one of the most successful digital groups in terms of performance and innovation. Later she was promoted to head of marketing.