The Secret’s in the (Data) Sauce: How Subway Serves Cross-Media Intelligence Success

In a crowded market for restaurant chains, how does Subway determine which messages have footlong influence and keep hungry guests returning? By bringing together audience insights from digital campaigns, TV, Subway MVP Rewards, and in-store orders, Subway delivers optimized ad performance and personalized experiences that make it one of the most successful restaurant chains in the U.S.

In this fireside chat, Pat Handley, VP of Analytics at Subway, will discuss the brand’s approach to using data to understand and optimize marketing. Discover how to:

• Activate first-party data across channels to deliver measurable ROI
• Demonstrate the value of cross-channel audience insights
• Unlock new innovation with cross-media intelligence