Fast, cost-effective, and accurate…when it comes to TV advertising, can brands actually pick all three? Amid the buzz surrounding CTV, marketers are finding that identity, impression, and engagement data is prone to error. How can brands maximize TV’s potential while delivering measurable outcomes?
In this panel discussion, leaders from Ampersand and Comcast Advertising break down the state of TV advertising and how to ensure you’re actually reaching the audiences you think you are. Discover how to:
- Connect your ad exposures to outcomes across multi-screen campaigns
- Combine data sets with partners for more precise reach and better identity resolution
- Enable AI to help uncover smarter insights
