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From Rink to ROI: How AEG is Building a Data Power Play

RampUp 2025 Session
 

As a brand, you don’t need a perfect data foundation to unlock the benefits of collaboration. With the right strategy, tools, and partners, early wins can spark a snowball effect that unlocks scalable revenue opportunities.

In this session, sports, music, and live entertainment powerhouse AEG shares their approach for helping brands build momentum in data partnerships – no matter your starting point. Discover how AEG leverages data collaboration to deliver unforgettable fan experiences by:

  • Defining concrete objectives and benchmarks for success to make the biggest impact with the resources and data that you have
  • Convincing internal stakeholders how strategic data collaboration prioritizes privacy while unlocking business value
  • Adopting collaboration tools like clean rooms that enable privacy-conscious partnership and set the stage for long-term growth
Speakers
Frederick Stanichev
VP Sales, LiveRamp
Matt Lawler
VP, Data And Insights, Global Partnerships, AEG Worldwide
Kate Sheets
SVP, Strategy and Business Affairs, Global Partnerships, AEG Worldwide