Measurement and ROI in Commerce Media

In today’s dynamic retail and digital landscape, commerce media is exploding – and so is the pressure on marketers to prove its value. But how do you measure success when customer journeys span so many channels, platforms, and touchpoints?

In this exclusive panel, industry experts from PepsiCo, Maev, and LiveRamp break down the evolving world of commerce media measurement. Discover how leading brands are rethinking ROI, overcoming data silos, and building measurement strategies that deliver performance and revenue.

Watch this EMARKETER Commerce Media Summit session to:

• Learn how brands are using measurement to drive smarter investment decisions and campaign optimization
• Unlock the power of first-party data to enable closed-loop measurement, better attribution, and more personalized customer experiences
• Navigate regulatory shifts while preserving data privacy and maintaining actionable insights