A First-Party Data Evolution: How Boots is Powering Customer Personalization and Fueling Business Value

Two years ago, Boots used about 5% of its first-party data and had limited visibility into customer preferences. Today, the UK retail giant is leveraging 12 times more first-party data with its media network, helping the retailer:

• Gain insights into customer desires, such as instant in-app rewards
• Deliver richer customer experiences through personalization
• Rapidly adapt to changing customer needs

Watch this short one on one with Boots Omni-Channel Director Ollie Shayer to learn how the retailer is evolving its first-party data strategy to enhance the shopper’s journey and fuel business growth.