BACK TO RESOURCES

Research

Research Study: Data Collaboration Fuels Revenue Growth

Download the Study Today.

By connecting data in new ways, companies are unlocking new paths to revenue across the enterprise

According to a 2024 commissioned study, conducted by Forrester Consulting, 93% of enterprises agree data collaboration is critical to driving revenue growth – and the right partners and technology are needed to scale results in a privacy-centric way.

Download the study “Data Collaboration Fuels Revenue Growth” to: 

  • Uncover top data collaboration use cases for industries with different goals and varying degrees of first-party data
  • Learn about new revenue opportunities across customer loyalty, data privacy, product innovation, and more
  • Gain key recommendations on how to overcome barriers to data collaboration