IDC Spotlight: Elevating Campaign Performance with Integrated Cross-Media Intelligence

Reach is exploding. Is your measurement keeping up?

Marketers like you can connect with audiences across more devices and channels than ever, but fragmented reporting makes it impossible to see the full picture. What if you could unify your audience, conversion, exposure, and sample data? No more silos, no more guesswork. One accurate, complete view of performance.

In this IDC Spotlight, you’ll uncover answers to the key issues facing marketers, such as how to accurately measure the incremental impact of each channel, identify which touchpoints truly convert, and overcome reliance on last-click attribution models. You’ll also learn how Cross-Media Intelligence via a data clean room can help you:

• Gain holistic intelligence with de-duplicated reporting that connects outcomes across screens and platforms
• Collaborate securely with partners while protecting proprietary data
• Unlock advanced attribution through multi-touch and media mix modeling