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Publishers increase eCPM by 101%, fill rate by 255%, and 615% in RPM
PubMatic and LiveRamp partnered to offer publishers leveraging PubMatic Identity Hub with a people-based identity solution to monetize their inventory in cookieless environments. By integrating with LiveRamp Authenticated Traffic Solution (ATS), 145 publishers were able to connect their authenticated inventory directly with advertiser demand and improve yield across cookieless browsers.
