TV Upfronts and Marketing Measurement: Wayfair | LiveRamp

Learn how to prime your Upfront strategy to maximize returns

The Upfronts are here, and traditional measurement is taking a back seat to innovative, cross-screen analytics and standardization. 

Now is the perfect time to power strategic advertising decisions with comprehensive cross-screen measurement and analytics through data collaboration. Watch this webinar with Wayfair’s Head of TV and Branded Content Marketing to discover how to:

• Prove your marketing strategy is building business value
• Evolve your TV strategy and measurement for greater business impact
• Push data collaboration boundaries with partners for more brand value