Webinar Marketing

TV Upfronts and Marketing Measurement: Wayfair | LiveRamp

Learn how to prime your Upfront strategy to maximize returns

The Upfronts are here, and traditional measurement is taking a back seat to innovative, cross-screen analytics and standardization. 

Now is the perfect time to power strategic advertising decisions with comprehensive cross-screen measurement and analytics through data collaboration. Watch this webinar with Wayfair’s Head of TV and Branded Content Marketing to discover how to:

  • Prove your marketing strategy is building business value
  • Evolve your TV strategy and measurement for greater business impact
  • Push data collaboration boundaries with partners for more brand value

Lauren Sutkowski

Head of TV and Branded Content Marketing, North America, Wayfair

Daniella Harkins

SVP, Go-to-Market, LiveRamp