Shrinking wallets and soaring targets make a tough combo. To win in today’s market, brands and publishers must maximize their most valuable asset: their data. Whether you’re a media platform with a wealth of first-party data or a CPG brand looking to expand customer intelligence, data collaboration fuels smarter revenue strategies.
Watch this fireside chat with ADWEEK Chief Content Officer Zoë Ruderman and Kevin Dunn, SVP of Brands and Agencies at LiveRamp, to discover five actionable ways to turn your data into a high-impact growth engine.
Learn how to refine your go-to-market approach to drive measurable results by:
- Tapping into data-driven marketplaces to unlock new demand
- Collaborating with the right partners to grow insights and drive better outcomes
- Standardizing data packaging and activation to attract ad dollars and optimize monetization
Speakers
Zoë Ruderman
Chief Content Officer at ADWEEK
Kevin Dunn
SVP of Brands and Agencies at LiveRamp