Navigating the New Era of Cookieless Identity and Addressability
How will marketers successfully reach consumers and measure campaign performance without third-party cookies and mobile identifiers?
In the webinar replay, Travis Clinger, SVP, Addressability and Ecosystem, and Manuel Cimarosti, Director of Media, Data Strategy and Measurement Analytics at Danone, discuss the tactics teams should be implementing to scale targeting across devices and platforms successfully.
Watch now to learn:
- Why teams will need a combination of identity solutions to succeed
- Why first-party data offers a major competitive advantage for advertisers
- How audience data and campaign performance will evolve