The shifting data landscape presents CPGs with the opportunity to truly own their data future. Key to their success is making technology and cloud investments that honor consumer privacy while making data safely and securely accessible to the right audiences.
Watch this talk featuring Mike McLaughlin, Product Owner for People-Based Marketing at Kimberly-Clark, and Gareth Davies, VP of Product, Safe Haven, at LiveRamp to learn how LiveRamp and Google Cloud Platform enable Kimberly-Clark to:
Build customer intelligence
Collaborate with trusted retailers and other partners
Deliver better experiences
I think there's a lot of exciting opportunities with data collaboration and more transparency around the data that we purchased through environments like LiveRamp Safe Haven.”
Mike McLaughlin, Product Owner for People-Based Marketing, Kimberly-Clark