Tech Talk: How to Achieve True Retail Transformation
Carrefour Shares its Winning Data Collaboration Strategy
Companies that know their customers best are the winners in any market. Few know this better than Carrefour, a leading global retailer that in just two years, boosted top-line growth in ecommerce by 200%.
Watch this webinar to hear Vihan Sharma, SVP of Safe Haven and Managing Director, Europe at LiveRamp; and Alexis Marcombe, Managing Director at Carrefour Links; discuss their partnership over the last six years and how connected data became central to Carrefour’s digital transformation.
In just 30 minutes, you’ll learn:
- How data collaboration fits into Carrefour’s business strategy
- Why retaining control over data and maximizing its utility are no longer at odds
- Which technologies Carrefour invested in that not only protect the security and privacy of their consumers and partners, but also help them remain agile and build customer intelligence