As The Cookie Crumbles: The Marketing Cloud

Tune in to hear from industry influencers in LiveRamp’s webinar series that takes a look at the drama as it unfolds around the deprecation of third-party cookies. Take a coffee break and be a part of the conversation, as industry leaders discuss the future of the online advertising ecosystem.

Don’t miss Salesforce’s Martin Kihn, former Gartner analyst, as he joins us to discuss the loss of third-party cookies and the impact it will have on martech at large. Topics will include privacy solutions, the CDP & DMP perspective, and more.

Webinar Details:
Date: On-Demand
Duration: 45 min

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Martin Kihn

SVP, Strategy, Marketing Cloud - Salesforce

Travis Clinger

SVP, Addressability and Ecosystem - LiveRamp

Martin Kihn

SVP, Strategy, Marketing Cloud - Salesforce

Martin Kihn is SVP of Strategy for Salesforce Marketing Cloud, where he guides planning for the next generation of solutions for the #1 Marketing Cloud. Before joining Salesforce in 2018, he led the data-driven marketing practice as Research VP at Gartner, focusing on marketing data integration, and cross-channel, predictive and attribution analytics. Two-time winner of analyst awards, he was the firm’s most-read blogger and a frequent speaker on marketing and advertising strategy.

Travis Clinger

SVP, Addressability and Ecosystem - LiveRamp

As Senior Vice President, Addressability and Ecosystem at LiveRamp, Travis is responsible for crafting LiveRamp’s Ad Tech and international identity strategy, leading some of LiveRamp’s most strategic initiatives, and creating global partnerships. Travis leads LiveRamp’s efforts as one of the co-founders and Board Members of the Advertising ID Consortium to enable a standard cookie pool and people-based identifiers for the open Internet.