Four Steps to Building a Retail Advertising Business

How CVS Health Created Its Media Platform

Retailers with diverse, predictable revenue streams were the winners last year, and will be into the future. One key to earning predictable revenue is understanding how valuable your first-party data assets may be to partners, and from there, how they can be used in a privacy-conscious way to achieve shared goals: stronger ROI, better customer intelligence, more engaging experiences, and greater loyalty.

Watch this webinar with Diego Vaccarezza, Senior Director Enterprise Media at CVS Health, to learn about their journey to building a retail advertising business.

Key takeaways:

  • Bring stakeholders along on the journey so they can see the power of connected data across the customer experience
  • Find a technology partner that understands both the intricacies of consumer data and privacy regulation
  • Stick to the same script when speaking with agencies and suppliers