With programming now consumed on demand across multiple screens, measuring the performance of TV ads has never been more complex.

Watch this panel discussion to learn more about the key components of TV currency today:

• Addressability
• Multi-currency
• Custom metrics

Speakers:

• Joran Lawrence
  VP, Product Management, LiveRamp
• Ashwin Navin
  Co-Founder & CEO, Samba TV
• David Algranati
  Chief Product Officer, Comscore