Unlock Marketing Lift with Data Science

RampUp 2023 Session

Speakers

Ryan Moore

Director, U.S. Commercial Data Strategy, Operations & Analytics, AbbVie

Praneet Marathe

Manager, Consumer Analytics, AbbVie

Jason Brenner

RVP, Healthcare & Lifesciences, LiveRamp

Ryan Moore

Director, U.S. Commercial Data Strategy, Operations & Analytics, AbbVie

As the Director of Data Strategy, Operations, and Analytics, Ryan is responsible for providing stakeholders with data and analytics solutions that empower them with actionable insights to inform strategic business decisions. Key initiatives include the onboarding of syndicated data; developing the commercial business intelligence strategy; and building capabilities such as marketing mix modeling and multi-touch attribution.

Ryan has more than 15 years of experience in data and analytics with companies such as Grainger, Verizon, and Astellas before joining AbbVie in 2021. He holds BS and MA degrees in Economics.

Praneet Marathe

Manager, Consumer Analytics, AbbVie

Experienced Data Science and Analytics professional with a strong experience in helping companies across industries leverage data to make better decisions. Leading Data Science initiatives to effectively segment and target consumers and measure impact of consumer marketing campaigns.

Jason Brenner

RVP, Healthcare & Lifesciences, LiveRamp

Experienced sales leader with a demonstrated history of building successful (and fun!) teams focused on solving major challenges for clients. He has been working at LiveRamp for four years with some of the world’s largest healthcare and lifescience marketers to enable them to better understand the patient and member journey and find innovative ways to improve health outcomes.