BACK TO RESOURCES

Data Collaboration: Supercharging Your Fan Data Strategy

How leagues and brand partners are unifying data for a better fan experience
 

There is an unprecedented opportunity for major league sports and their brand partners to bring together data for a new level of fan personalization at every touchpoint on every channel. Hear how the NBA, United Airlines, and LVMH use data as their most valuable asset and build data partnerships that serve fans and customers best.

Speakers

Noorin Virani

Group Director Data & Insights

Joe Glass

SVP of US Revenue, LiveRamp

Matt Wolf

Chief Data & Analytics Officer, NBA

Mike Petrella

Managing Director, Strategic Partnerships, United MileagePLus

Noorin Virani

Group Director Data & Insights

Joe Glass

SVP of US Revenue, LiveRamp

Joe Glass is the Senior Vice President of Revenue at LiveRamp( NYSE: RAMP), the leading data collaboration platform. He manages LiveRamp’s customer and prospect relationships for brands and agencies, as well as the company’s sales development group. Joe joined LiveRamp as its 46th employee and has helped the company scale and grow its brand and agency customers over his 10+ year tenure. He also played a pivotal role in LiveRamp’s divestiture from Acxiom.

Matt Wolf

Chief Data & Analytics Officer, NBA

Matt Wolf currently serves as Chief Data and Analytics Officer at the National Basketball Association where he is responsible for overseeing the league’s Global Data Strategy, Business Intelligence and Solutions, and Consumer Insights functions. He previously served as the NBA’s Head of Global Strategy & Innovation, focusing on Growth & Innovation Strategy and Strategic Initiatives & Operations in addition to overseeing Data Strategy & Analytics. Prior to dedicating his time to league-level initiatives, Wolf helped lead the NBA’s Team Marketing & Business Operations (TMBO) department, a group responsible for growing NBA, WNBA, NBA G League and NBA 2K League team profitability through strategic consulting on all aspects of business operations, and oversaw that group’s Ticketing, Partnerships, Marketing & Digital, Strategy & Analytics, and Department Operations teams. He originally began his NBA career as a member of the league’s Strategic Development department, working on league-level strategic initiatives including collective bargaining, media rights negotiations and international expansion planning. Before joining the NBA, Wolf spent time as a member of The Walt Disney Company’s Corporate Strategy, Business Development & Technology group. Wolf holds an M.B.A. from the Stanford Graduate School of Business and a Bachelor of Science and Engineering degree in Operations Research & Financial Engineering from Princeton University, where he was a member of the varsity Sprint (Lightweight) Football team. A native of Long Island, New York, Wolf currently resides in Long Island City with his wife, Erica and daughter, Whitney.

Mike Petrella

Managing Director, Strategic Partnerships, United MileagePLus