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The Secret to Long-Term Media Network Success: Maximize Value and Growth

RampUp 2024 Session
 

Retail media ad spend is forecasted to reach over $100B by 2027. As the opportunity grows, the competition among media networks will grow, too. Only the most innovative media networks will win. So how can you make sure your network is one of them? Media networks will need to evolve: offering more top-of-funnel ad opportunities, pushing the boundaries of traditional channels, and delivering new ways to unlock the power of data. In this panel, leaders will share how they’re exceeding advertiser expectations by creating innovative solutions for maximum value and business growth.

Speakers

Parbinder Dhariwal

VP, General Manager, CVS Health

Melissa Emerich

Director of Strategy & Revenue, Peapod Digital Labs

Lori Johnshoy

Head of Retail/CPG/Media Network Industry Strategy, LiveRamp

Parbinder Dhariwal

VP, General Manager, CVS Health

Parbinder has spent his career building and transforming world-class teams in the digital advertising ecosystem, with growth and consumers at the core. Before joining CVS in 2022, he has been leading and in-sourcing the media business for Walmart Connect. Joining Walmart in 2019, he oversaw everything Beauty, Personal Care, and Health and Wellness, leading a multi-disciplined team that helped grow Walmart Connect’s Supplier and Merchant partnerships across the category. From 2018-2019, he worked with leading media industry CEOs, consulting to drive strategic change, digital growth, and change management. From 2016 until he left at the end of 2017, he was the VP of Global Accounts at Spotify, working across the business’s largest Global advertisers to transform partnerships across the platform, building the discipline of deal-making with critical partners across the streaming giant. Between 2012 and 2015, he and his family resided in Barcelona, where he was the CRO, leading the global sales and operations for Softonic, a software download company. And previously to this, he worked on various businesses as VP and Director in London and New York for CBS Interactive. Parbinder resides in Brooklyn, New York.

Melissa Emerich

Director of Strategy & Revenue, Peapod Digital Labs

Lori Johnshoy

Head of Retail/CPG/Media Network Industry Strategy, LiveRamp

Lori Johnshoy is the Head of Retail/CPG/Media Network Industry Strategy at LiveRamp (NYSE: RAMP), the leading data collaboration platform. She is responsible for driving global acceleration plans and key performance metrics including revenue, market penetration and new vertical-specific pathways. Lori’s two-decade career in retail includes working with some of the world’s largest CPG and technology brands to drive impactful outcomes and improve experiences for consumers. Notably, she was among the founders of Target’s media network, Roundel, leading sales, strategy and transformation to drive revenue. Lori is based in the Minneapolis area.