Maximizing Data in a Highly Regulated Environment

RampUp 2023: Innovation Studio

Speakers

Mr. Olivier Chateau

Founder & Chief Executive Officer, Health Union

Jessica Carnero

VP, Marketing Technology, Fidelity Investments

Jeffrey Sporn

Head of Product, DDM, Equifax

Mrs. Aimee Irwin

SVP, Strategy, Data, & Partnerships, Experian

Mr. David Minsker

Head of Industry Strategy, LiveRamp

Mr. Olivier Chateau

Founder & Chief Executive Officer, Health Union

Olivier Chateau is the CEO of Health Union, which he co-founded in 2010. His unmatched vision and desire for innovation are the driving force behind Health Union’s mission to help people with challenging conditions live better. Health Union creates meaningful ways to connect patients in the shared experiences of living with a chronic condition to improve health decisions. Olivier’s passion and enthusiasm for Health Union is contagious, inspiring the team to think bigger, to be creative, to do what hasn’t been done. Olivier was recognized as an EY Entrepreneur of the Year in 2020, and he has been named to the PharmaVOICE 100 four times.

Jessica Carnero

VP, Marketing Technology, Fidelity Investments

Jessica Carneiro is the Vice President of Marketing Technology for Enterprise AdTech capabilities at Fidelity Investments. In this role she is responsible for AdTech platform implementation and capability advancement to support Fidelity’s paid media programs. She leads AdTech product strategy that includes leveraging the latest innovations and future proofing all stages of the audience lifecycle. In prior roles at Fidelity, Jessica oversaw the development of an experimentation platform and marketing operations team to enable delivery of marketing and communication messages to prospects and customers. She also led the build of advance marketing measurement models to understand the effectiveness of marketing spend and enabled key marketing optimization decisions.

Jessica has been involved in the digital marketing evolution from the start of her career, bringing twenty years of experience in the digital marketing domain. Prior to Fidelity, Jessica helped shape the organizational strategy for analytics and data analysis methodologies at a programmatic DSP called DataXu. At Yahoo, she was responsible for growing and supporting multi-million-dollar advertising sales business for the Financial Services vertical. At Compete, she helped many banking clients increase revenue and grow business through lead gen, on-site improvements and various big data analytics and statistical techniques.

Jessica is a mom to 4 young kids and lives in Massachusetts with her family.

Jeffrey Sporn

Head of Product, DDM, Equifax

Jeff Sporn leads the Product team for our Marketing Services business-unit, DDM and as such drives the strategy from identifying needs all the way to the go-to-market execution. Prior to that Jeff served as Chief Digital Officer for DDM, and drove our Digital Marketing strategy. He has led the development of a best-in-class database that integrates Equifax marketing data into the digital ecosystem for use in optimizing display advertising targeting. Before transitioning to Equifax’s digital business, Jeff led product management efforts for consumer markets within the IXI Services division of Equifax. He developed marketing solutions to serve industries including travel, retail, telecommunications and automotive. Prior to joining IXI Services, Jeff was Executive Director of Marketing at Verizon where he led the Marketing Analysis / Closed Loop Marketing team. Jeff holds an MBA from Carnegie Mellon University’s Tepper School of Business and a B.A. in Economics from Wesleyan University.

Mrs. Aimee Irwin

SVP, Strategy, Data, & Partnerships, Experian

Aimee Irwin serves as Senior Vice President, Strategy and Partnerships at Experian Marketing Services. Aimee leads Strategy, Data Acquisition, and Strategic Partnerships for Experian Marketing Services. Aimee is a skilled strategy and corporate development executive with deep experience in digital marketing and advertising and track record of success in developing and building profitable new digital and data businesses at both early stage and public companies. Prior to Experian, Aimee served as Senior Vice President, Strategic Partnerships at Nielsen, where she negotiated and managed strategic data and identity partnerships for Nielsen’s media measurement and marketing effectiveness business. Aimee also served as Senior Vice President of Strategy and Partnerships at Verve Mobile, a leading location-based mobile platform. At Verve, Aimee developed and led Verve’s mobile application business and publisher partnerships with hundreds of media companies. Prior to Verve, Aimee was Vice President of Strategy and Corporate Development at AOL, where she was responsible for strategic planning, mergers and acquisitions, and strategic partnerships for AOL’s advertising businesses. Previously, Aimee held executive positions at several successful internet and mobile companies including: Lightningcast, an internet video advertising company now part of AOL, Leap Wireless, a large U.S. wireless carrier and Backwire, an internet and mobile marketing company acquired by Leap. Aimee started her career in consulting with KPMG and Bain and Company. Aimee has a BS from Georgetown University and an MBA from Kellogg.

Mr. David Minsker

Head of Industry Strategy, LiveRamp

David Minsker is Head of Industry Strategy at LiveRamp. He has spent his career generating billions of data-driven offers deployed across online/offline channels for Citi’s consumer banking businesses – overseeing teams of industry experts who systemically transformed dynamic marketing strategies, complex scoring & segmentation methodologies and prudent risk constraints into direct-to-consumer targeted leads. Dave also led strategic multi-year initiatives that reengineered Citi’s legacy martech infrastructure to enable efficient and effective industry leading digital, consumer centric, real-time, personalized, omni-channel marketing.