Making Data Delicious in the Cloud

RampUp 2023: Innovation Studio

Speakers

Emily-Jane Hoffman

Executive Director, LiveRamp

Jason Huertas

Lead Product Manager, Marketing Technology, North America Zone, Kraft Heinz

Sid Mandati

Group Lead, Data Engineering, Kraft Heinz

Emily-Jane Hoffman

Executive Director, LiveRamp

Emily-Jane Hoffman is Executive Director of LiveRamp’s Strategic Enterprise team partnering with some of the world’s largest brands to leverage data driven solutions and drive meaningful business outcomes. Emily has spent 20 years in a variety of leadership positions across the AdTech/MarTech ecosystem including Segment, MediaMath, and Yahoo. She is customer obsessed, results driven, and a passionate driver of growth. Emily holds a BA in English and Spanish from Muhlenberg College and is an aspiring writer. She lives in the Bay Area with her husband, three sons, and new puppy.

Jason Huertas

Lead Product Manager, Marketing Technology, North America Zone, Kraft Heinz

I lead adtech across Kraft Heinz’s North America Zone, building and scaling our data platforms, machine learning models, and consumer insights engine ‘Kraft-O-Matic’ across the enterprise. Our technology is core to driving personalized marketing, consumer engagement, and profitable growth for our iconic brands, including Kraft Macaroni & Cheese, Oscar Mayer and Heinz.

Sid Mandati

Group Lead, Data Engineering, Kraft Heinz

Data engineering/solutions professional, with 10+ years experience understanding and solving business and human problems within organizations. On a mission to make data easy, accessible and actionable for everyone.