How to Design for Audience-Centricity in the Cloud

Start with customer intent, and the results will follow. Organizations often stand up new marketing stacks to capture and manage customer intent, implementing cloud capabilities to ingest, analyze, and model audience affinities and interests to drive better customer engagement.

Join Google Cloud, Best Buy and Whirlpool for an interactive session that explores first-party data, customer modeling, media networks, and enterprise transformation via audience-centric strategies that put marketing leaders (and their marketing stacks) at the top of their game.