Research Measurement

Specificity & Scale: The Future of Retail Media Networks Means Providing Both


Wakefield Research Report, sponsored by LiveRamp

Want to know everything CPGs are thinking about when it comes to retail media networks? While currently making up one-fifth of their advertising budget, 64% of CPG executives predict they’ll spend even more in the coming year. As their expenditures grow, so do their expectations for a return on these investments.

Read Wakefield Research’s report, sponsored by LiveRamp, for critical insights into what CPGs are truly looking for from retailers and how technology can help RMNs provide powerful solutions to CPGs, like access to at-scale shopper data, better audience-building, packaged insights, and more

From a survey of 500 U.S. CPG executives with a minimum annual U.S. ad spend of $100 million, download the report to learn: 

  • The critical raw data retailers can use to stand out from the competition
  • What ROI CPGs need to see from RMNs and how RMNs can deliver it
  • The importance that data interoperability and consortia will play in the future