Playbook Marketing

Smarter Spending in a Challenging Economy: A Marketer’s Playbook


Ensure your spend is delivering the highest possible return

Every marketing dollar matters, especially when facing a new economic reality. This playbook shares immediate adjustments marketers can make to stretch spend further and remain resilient during a downturn. Download your copy now and learn:

  • Ways your business can spend smarter to increase business productivity and accountability
  • How to gain a competitive advantage by securing new partnerships through privacy-first data solutions
  • Digital transformation strategies that will unlock better insights across the customer journey—enhancing customer experiences and boosting marketing ROI