Playbook Measurement

2022/23 Upfront Playbook

Identity. Audiences. Measurement.

Yesterday’s strategies weren’t built for today’s media. Media owners and advertisers who come to the negotiating table with these three data-driven, cross-screen elements will win during the Upfronts this season and beyond.

Download this playbook to learn:

  • The TV industry’s most recent trends
  • The top three Upfront strategies for maximum ROI
  • What’s on our checklist for TV advertising success in 2022 and beyond

How to use data to plan, target, and measure cross-screen TV. Download the guide now!