2022/23 Upfront Playbook
Identity. Audiences. Measurement.
Yesterday’s strategies weren’t built for today’s media. Media owners and advertisers who come to the negotiating table with these three data-driven, cross-screen elements will win during the Upfronts this season and beyond.
Download this playbook to learn:
- The TV industry’s most recent trends
- The top three Upfront strategies for maximum ROI
- What’s on our checklist for TV advertising success in 2022 and beyond