The Mobile App Addressability Playbook
Digital marketing in a privacy-centric world
With regulations and changes in operating systems, mobile app publishers are subject to data loss, preventing them from connecting inventory to first-, second-, and third-party brand audiences. Those who developed direct first-party relationships with their customers have the advantage to continue interacting with them online; building an ecosystem that puts individuals in control of their data is critical to moving the industry forward.
Check out this playbook to learn:
- What it takes to maintain and expand addressability, increase yield, and prepare for future shifts in the mobile ecosystem
- What authentication is and the role it and first-party identifiers play in re-architecting the advertising ecosystem
- Proven strategies, tactics, and best practices to garner new authentications