US retail media ad spending is expected to increase by $10 billion in 2025, with search ad spending set to quadruple that amount. Retail media growth will continue, fueled by advertisers’ demand for measurable sales and reliable data to reach consumers at the top and middle of the purchase funnel.
Download this analyst report from EMARKETER and LiveRamp to:
- Discover why retail media is projected to be the fastest-growing area for ad spending and how it will evolve in the next four years
- Explore how smaller retail media networks are closing the gaps with industry titans like Amazon and Walmart – and what they need to improve to keep up
- Find out three insights advertisers need to know about the growing retail media landscape when planning media budgets
Get your copy of EMARKETER’s “Retail Media Forecast” now.