How to navigate a tough economic landscape and plan for the rebound

Cutting costs might not be the best way to come out ahead of this year’s economic uncertainty. While US banking and lending digital ad spending faced another year of low-single-digit growth, there’s an expected rebound as the economy improves and regional banks increase spending. So how can bank marketers prepare for what’s next?

Download this industry report from eMarketer and LiveRamp to explore how:

• Bank marketers can do more with less in economic uncertainty
• Spending will grow thanks to the ongoing shift to digital
• Maximizing digital ad dollars now can prepare you for the rebound later

Download “US Banking Digital Ad Spending 2023” now.