Want to understand your customers better? Look at your enterprise identity strategy. Amid third-party cookie deprecation and evolving data privacy laws, an enterprise identity strategy can mean the difference between brand affinity and brand abandonment.

Download the new eMarketer analyst report, Identity Resolution H2 2023: As Deadlines Loom, the Ad Industry Grasps for Post-Cookie Alternatives, to learn:

• Why an identity strategy is key to advertising success in a post-cookie world
• How to use identity resolution tools to improve targeting and the customer experience
• Why first-party data is critical to unlocking new business value and growth