eMarketer Analyst Report - Ad Measurement Trends

How Digitization and Privacy Are Driving Innovation

With ad measurement continuing to evolve, less than two-thirds of marketers are confident in their ROI measurement across channels. Traditional channels are going digital, privacy-focused solutions are replacing third-party cookies, and new channels like media networks are maturing fast.  

Download the analyst report from eMarketer and LiveRamp to:

• Discover new, adaptable measurement strategies for a post-cookie future
• Learn how global companies use cross-screen measurement to derive more value 
• Explore ways to innovate and optimize campaigns with privacy-minded data collaboration

Download “Ad Measurement Trends H2 2023: How Digitization and Privacy Are Driving Measurement Innovation” now.