8 Steps to Implement Cross-Channel Attribution
Your road map for implementing cross-channel attribution into your marketing analytics strategy
Marketers are using more platforms and channels to run their campaigns than ever before. Likewise, consumers are engaging across more channels and devices, and have no set pattern for how they want to interact and engage. The demise of third-party cookies and walled gardens restricting access adds to the pressing challenge of building customer intelligence in a way that enables marketers to accurately measure the efficacy of their programs.
In this guide you’ll learn how to:
- Develop the business case for cross-channel attribution
- Build a phased approach
- Gain executive buy-in