EMARKETER Analyst Report: US CPG Industry Ad Spending

Learn how CPGs became digital ad leaders and how ad spending will change.

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The consumer packaged goods (CPG) industry spent a record $302 billion on digital advertising in 2024. Only falling behind the retail industry, CPGs in the US will likely remain one of the strongest digital ad players in 2025. But this growth isn’t expected to last in the face of economic challenges.

Download this report from EMARKETER and LiveRamp to:

Learn how CPGs overcame a slow transition to digital advertising and which products now dominate in ad spend
Discover why CPGs favor display and mobile ads over traditional media ads
Explore four CPG trends that will shape digital advertising in 2025

Access your copy of “US CPG Industry Ad Spending 2024” now.