You already know fan data is critical to your team’s success. But did you know your first-party data is key to unlocking a record-setting season – from driving personalized experiences across channels for the most loyal fans to recruiting new audiences without a team of their own?

Check out our Marketer’s First-Party Data Playbook to:

• Explore six strategies for reaching more fans with hyper-personalized content
• Discover how to unlock new fan experiences that get them closer to the action
• Learn how league partners like Eli Lilly, NBCUniversal, and Delta Air Lines are transforming their own advertising and customer journeys