Get More for Your Media: Setting Up Programmatic Advertising Up for Success

RampUp 2023: Innovation Studio

Speakers

Andrew Bradway

Director, Buyer Technologies, Xandr, a Microsoft company

Cynthia Santos

RVP, Data Marketplace, LiveRamp

Andrew Bradway

Director, Buyer Technologies, Xandr, a Microsoft company

Andrew Bradway leads global Buyer Technologies group for Xandr. His current remit focuses on strategic partnerships that Xandr’s buyside technology; mainly CDPs, data clean rooms, measurement partners, and creative ad serving. He previously surfaced in a number of commercial roles supporting Xandr’s DSP go-to market. Prior to joining Xandr (fka AppNexus), Andrew was VP of Business Development at Millennial Media and held management roles at Lotame and Aol.

Cynthia Santos

RVP, Data Marketplace, LiveRamp

Cynthia brings over 15 years of experience to her role as RVP Data Marketplace, Licensing and Measurement for LiveRamp where she is responsible for driving the growth, awareness and usage of the various partnerships LiveRamp has and enable marketers to better target, measure and understand their consumers. Previously, Cynthia was a Director at Kantar Shopcom focusing on the adoption and growth of direct brands using Kantar’s CPG and transaction data sets. She spent 10 years at DISH Network evangelizing the value of DISH Latino where she was able to connect marketers to the growing hispanic marketplace.