Looking for ideas on how to scale your business with better targeting and measurement for the industries you serve?

Our updated IdeaBook offers dozens of ideas across a variety of industries—auto, B2B technology, consumer technology, CPG, financial services, health care, media and entertainment, retail, telecommunications, and travel/hospitality—to activate insights and drive business results across the customer journey.

In this IdeaBook, you’ll find easy tips on how you can:

• Connect your customer’s audiences with accurate and durable person-based identifiers
• Power personalized experiences across devices and publishers
• Enable closed-loop reporting to help customers better understand their ROAS