LiveRamp TEI Webinar Featuring Forrester: What’s the Real Value of Data Collaboration?

How LiveRamp delivered a 313% ROI

In today’s data-driven landscape, marketers are focused on one key goal: maximizing business outcomes. Data collaboration offers a path forward.

To better understand its impact, LiveRamp commissioned Forrester Consulting to conduct a Total Economic Impact™ study. The goal? Quantify the value that data collaboration delivered to our customers.

In this on-demand webinar, our SVP of Product Go-to-Market, Daniella Harkins, and guest panelists from Forrester, Sarah Lervold and Stephanie Liu, discuss the study’s findings and what they mean for marketers today.

Watch now to learn:

• How a composite organization using LiveRamp achieved a 313% ROI and $9.6 million in business benefits, with a payback in under six months
• The challenges that brands faced and the impact LiveRamp has made on media effectiveness and efficiency.
• How data deprecation is impacting marketers and the importance of zero and first-party data strategies
• Key considerations for successful data collaboration, including finding the right partners and focusing on actionable outcomes