Many brands realize the importance of managing their own customer identity data assets to power better experiences and to mitigate decreased access to third-party signals.

The challenge? Brands aren’t sure of the best way to use that data for internal analytics, offline targeting, and online targeting measurement.

Watch this session to learn:

• How to use first-party data in different ways to maximize its value for each use case across the enterprise
• How first-party matching, resolution, and householding can be flexibly optimized for better analytics, personalization, reach, and more