Optimizing First-Party Identity across the Enterprise
Many brands realize the importance of managing their own customer identity data assets to power better experiences and to mitigate decreased access to third-party signals.
The challenge? Brands aren’t sure of the best way to use that data for internal analytics, offline targeting, and online targeting measurement.
Watch this session to learn:
- How to use first-party data in different ways to maximize its value for each use case across the enterprise
- How first-party matching, resolution, and householding can be flexibly optimized for better analytics, personalization, reach, and more