Adweek Webinar: How Data Collaboration Changes the Way CPGs Do Business
Strong customer intelligence drives superior experiences. However, increased regulation and heightened privacy awareness have made it challenging to access and connect the data needed for a 360-degree view of consumers. This is where data collaboration can fill in the gaps, but such relationships can only operate with mutual consent, security and governance.
Hear from Joe Keating, associate director of analytics and consumer insight at Hill’s Pet Nutrition, who will share his expertise in architecting innovative data collaborations at scale through retail media networks, and how his team enables Hill’s, the broader Colgate-Palmolive organization and their retail partners to win together.
You’ll find out:
- Why data collaboration is a key component for success in data-driven marketing
- How to keep customer experience at the core of your conversations
- Ways to invest in future-fit technology