Cross-Media Breakthrough: Unveiling Multi-Party Collaboration and Measurement

A fragmented media landscape makes it harder than ever for marketers to get a clear, complete view of campaign performance. Siloed measurement across channels and partners leaves critical gaps in understanding what’s working – and what’s not.

LiveRamp’s Cross-Media Intelligence solution is a game-changer. For the first time, marketers can integrate media measurement across channels, partners, and tactics, providing a unified, de-duplicated view of media performance – all within a simple, scalable workflow that gets straight to the insights.

In this session from MarTech Spring, Chelsea Heredia, Principal Product Marketer, and Jack Foster, Principal Product Manager at LiveRamp, demonstrate Cross-Media Intelligence in action, leveraging LiveRamp’s clean room technology for robust, scalable insights.