IAB Connected Commerce Summit: Data Collaboration and Incrementality

Retail media networks combine purchasing insights with targeted ad placements to drive sales and engagement. But unlocking their full potential requires alignment on measurement models among CPG brands, agencies, publishers, retailers, and tech partners.

In this webinar from IAB’s Connected Commerce Summit, experts from LiveRamp, Roundel, Instacart, Threefold, and Pacvue explore advanced attribution and closed-loop measurement techniques – like incrementality, media mix modeling, and multi-touch attribution – that elevate cross-platform performance.

Watch this replay to:

• Transform your measurement strategy and gain a competitive advantage via data collaboration
• Align measurement standards and improve cross-platform attribution across retail media networks and publishers
• Deliver actionable insights and enhance campaign efficiency through enriched first-party and third-party data