Building Authentication Strategies That Drive Business Results: Proven Tips for Long-term Publisher Success

How to engage customers beyond content gates and login walls

Publishers have long relied on paywalls and cookies for first-party data, but now, new strategies are essential for connecting with consumers and enhancing customer experiences.

In this webinar, Andrew Kraft, former President and COO of The Arena Group and executive at AppNexus, will talk with leaders from the New York Post and PCH about how they’re building company-wide authentication strategies for audience insights that fuel business decisions beyond advertising.

Join this webinar to learn how to build authentication strategies that:

• Foster communities and provide interactive customer experiences
• Create brand value audiences trust for long-term customer relationships
• Align data across teams to deliver meaningful, personalized experiences